Forage Virtual Experience Program
Key Findings
Statistical Proof: Independent t-tests confirmed target young and mid-age segments pay significantly more per unit (p < 0.05).
Strategic Output: Provided evidence-based promotional strategies and shelf-placement adjustments to grow category margins.
Tech Stack
R • R Markdown • dplyr • ggplot2 • data.table • tidyr
p < 0.05 Statistical significance in price-per-unit variation
1 Year Transaction & Loyalty dataset integrated
Mainstream Young Singles/Couples identified as target segment
Repository
DataCamp DataLab Project
Key Findings
Expansion Opportunity: Identified the Netherlands as a high-value, low-risk market ripe for targeted growth.
Financial Exposure: Flagged bulk-order transactions as a primary driver of operational loss.
Tech Stack
R • dplyr • ggplot2
Netherlands as prime growth market for expansion
Bulk Orders flagged as a primary risk for financial exposure
Repository
Independent Analytics Project
Key Findings
Peak Sales Window: The 12–1 PM lunch peak recorded a ~20% higher average order value than dinner, highlighting prime staffing hours.
Menu Optimisation: The top 5 dishes drove 27% of overall sales, while the lowest seller moved just 123 units, supporting immediate removal.
Tech Stack
SQL • Python (pandas) • SQLite • Google Colab
31% Revenue share driven by Italian items
+20% Higher AOV during lunch peak
12,097 Cleaned transactional orders analysed
Repository